One year on from the launch of VicHealth's successful 'This Girl Can' campaign, its clear to see the impact on girls and women around the country. The campaign is no longer simply a campaign but instead a fully fledged movement! Girls are getting involved and are getting active, but there are still some challenges to overcome. The three biggest challenges girls still face are:
1. Appearance
- Fear of not looking the part or dressing the part
2. Ability
- Fear of judgment around their skills
3. Priorities
- Feeling guilty or selfish for doing something for themselves
But with the help of the program and a changing conversation, we believe we can change this and ensure women / girls stay fit, active and engaged in sport for life.